Seroq vs Profound vs Peec AI vs Otterly.AI: an honest comparison
Published October 23, 2026 · 7 min read
Profound suits large companies that want daily tracking on many engines and can buy on a custom contract. Peec AI and Otterly.AI are self-serve trackers with monthly prompt allowances. Seroq is built for smaller brands and agencies that want to see the exact answer, the competitor picked instead and why, with honest ranges, at a lower price per brand.
At a glance (published information, checked October 2026)
| Seroq | Profound | Peec AI | Otterly.AI | |
|---|---|---|---|---|
| Entry price | $49/mo | Custom quote (7-day trial) | €85/mo | $29/mo |
| Questions at entry | 20 per brand | By contract | 50 prompts | 15 prompts |
| Agency option | $199/mo for 15 brands, white-label | Agency plan per client workspace | Higher tiers add projects | Higher tiers add prompts |
| Engines | Every engine switched on (ChatGPT, Gemini, Google AI Mode) | Up to 9 on enterprise | 3 of your choice per plan | 4 included, more as add-ons |
Where Seroq is different
- Missing, listed and chosen first are counted separately, per question and per engine.
- The competitor picked instead, with the sentence the AI used to justify it, and the sites it cited.
- A 95% range on every headline figure and a test for whether a change is bigger than run-to-run noise.
- A 30-day action plan tied to what was observed, plus a free site readiness check.
- White-label reports and client share pages on the Agency plan.
Where others are stronger
- Profound covers more engines and tracks daily, built for enterprise teams.
- Peec AI and Otterly.AI let you add more engines and prompts on higher tiers and have been on the market longer.
- Seroq asks each question once per engine per measurement (up to weekly on Starter), not daily, and is a newer product with fewer reviews.
How to decide
If you are an enterprise team with a procurement process, talk to Profound. If you want a self-serve tracker with many prompts, compare Peec AI and Otterly.AI on the engines you need. If you are a small brand or an agency that wants to understand why AI recommends someone else and what to fix, try Seroq: start with the free site check, and look at the sample report to see what you would get.
Questions people also ask
- Is this comparison neutral?
- It is written by Seroq, so read it with that in mind. We have kept to published facts with sources and listed where other tools are stronger. Check each vendor's site before deciding.
Sources
See what AI says about your brand
Start with the free check: it shows in seconds whether AI crawlers can read your site. A full Seroq report asks the AI engines your buyers' questions and shows who gets chosen first.